Loaded with tools, tips, and case studies, this 4-hour morning workshop digs into the key components of a discoverability strategy, revealing the tactics for building and budgeting an actionable plan. The session sets the context, illustrating why in a content-abundant world discoverability is a key function for creators, and a requirement for funders. It goes on to discuss the landscape and market conditions that affect discoverability domestically and globally, and then review how to:
- assess a project’s viability online
- locate target audiences online
- build and budget an engagement strategy
- manage audiences
- track results.
The process and skills acquired by participants are applicable to projects of all genres and transferrable to future projects. Special guest presenter – Elizabeth Friesen, Executive Director, TELUS Fund.
Additional 49$
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